Reviving this little space of mine :')
Remember me? I doubt it... but here's what has happened lately.
Hi, friends!
It’s me, Dianna… the girl behind TERRA. The last update I shared on here was about taking my business full-time, and then I totally ghosted you. For all good reasons.
After that update, I ended the year with over $50k in revenue (my first year in business / starting with only $100!) and then the second year I doubled that with over $120k.
These photos were from November 2021, when I drove 5 hours to make sure a shipment arrived on time, which simultaneously crossed me over the $100k line of revenue. I bought champagne and popped it on the warehouses’ property before security came.
Anyways, I hired a part-time employee for about 6 months in 2021 through holiday season to help with production. I think in November we hand-poured at least 5,000 candles. Absolutely insane.
And now I’m back on my own. We’re preparing to build a studio / warehouse right here on the 2-acre property of my house, and I’m also about to be a vendor at my very first trade show: Atlanta Market.
I’ve traveled across the US the past year, essentially doing a roadshow for TERRA. From North Carolina to The Bay, I’ve taken TERRA to about 5 states, and will be marking number 6 in about 10 days from now.
To say I’ve learned a lot is an understatement… and there’s still so much to learn. And that’s why I’m reviving this little business journal of mine. I genuinely want a space to share it all.
If you have a friend who may find interest in my learnings and business musings, send them this way!
I’m planning my next to post to be a May Monthly Breakdown, and let me tell you… it’s been my first terrible month of business since I started in December 2019. So, might be the one to read because I know exactly what went wrong.
Until then,
Dianna
P.S. I’m so excited to be back! Please don’t hesitate to leave a comment letting me know what you’d like me to talk about in the future.